The KAVI Company – Tag – digitalmarketing

How to Tell a Great Story

Take 5: How to Tell a Great Story Storytelling is a key business skill. Here’s how to make your narratives more persuasive. http://insight.kellogg.northwestern.edu/article/how-to-tell-a-great-story Branding, Storytelling, Marketing, digitalmarketing, salestransformation, saleseffectiveness

What You Need to Know about the Newest Frontier of Brand Storytelling

What You Need to Know about the Newest Frontier of Brand StorytellingBranding, Storytelling, Marketing, digitalmarketing, salestransformation, saleseffectivenesshttps://insight.kellogg.northwestern.edu/article/newest-frontier-transmedia-storytelling

Should we be selling ‘solutions’ or outcomes? – Outcome Centric B2B Selling

Should we be selling ‘solutions’ or outcomes? – Outcome Centric B2B Selling -all sales methodologies regard a sale as complete once an order has been booked. But if we look at the exercise from the customer’s perspective, it should be obvious that their search for a solution (whether you call it a “buying journey” or […]

How B2B Companies Can Up Their Customer Experience Game: Most companies focus on their own sales targets. They should be focusing on their clients’.

How B2B Companies Can Up Their Customer Experience Game – Most companies focus on their own sales targets. They should be focusing on their clients’. CustomerExperience, Branding, Storytelling, Marketing, digitalmarketing, salestransformation, b2b -Delivering a distinctive customer experience starts with a focus on customer needs and wants, as well as an anticipation of problems customers may […]

3 Reasons Why Brand Storytelling Is the Future of Marketing

3 Reasons Why Brand Storytelling Is the Future of Marketing http:// https://www.forbes.com/sites/celinnedacosta/2019/01/31/3-reasons-why-brand-storytelling-is-the-future-of-marketing/#55a4a6e155ff Branding, Storytelling, Marketing, digitalmarketing