The KAVI Company
Digital Media Agency | Digital Design Thinking | Digital Project Management | Digital Development
Digital Media Agency | Digital Design Thinking | Digital Project Management | Digital Development
Should we be selling ‘solutions’ or outcomes? – Outcome Centric B2B Selling
Should we be selling ‘solutions’ or outcomes? – Outcome Centric B2B Selling -all sales methodologies regard a sale as complete once an order has been booked. But if we look at the exercise from the customer’s perspective, it should be obvious that their search for a solution (whether you call it a “buying journey” or […]
The Irresistible Power of Storytelling as a Strategic Business Tool
The Irresistible Power of Storytelling as a Strategic Business Tool Branding, Storytelling, Marketing, digitalmarketing, salestransformation, saleseffectivenesshttps://hbr.org/2014/03/the-irresistible-power-of-storytelling-as-a-strategic-business-tool
The Ultimate Guide to Storytelling
The Ultimate Guide to Storytelling Branding, Storytelling, Marketing, digitalmarketing, salestransformation, saleseffectivenesshttps://blog.hubspot.com/marketing/storytelling
Does Telling Stories Really Make You 22 Times More Memorable? What is it about stories that gives content such a boost?
Does Telling Stories Really Make You 22 Times More Memorable? What is it about stories that gives content such a boost? -Stories Act as Mnemonic Devices for Facts -In the same way, abstract statistics like, “we reduced manufacturing costs by 32 percent,” may not stick on its own. But when it’s wrapped in a story […]
The Strange Thing That Happens in Your Brain When You Hear a Good Story — And How to Use It to Your Advantage
The Strange Thing That Happens in Your Brain When You Hear a Good Story — And How to Use It to Your Advantage Branding, Storytelling, Marketing, digitalmarketing, salestransformation, saleseffectivenesshttps://blog.hubspot.com/marketing/the-strange-thing-that-happens-in-you-brain-when-you-hear-a-good-story-and-how-to-use-it-to-your-advantage
What Makes Storytelling So Effective for Learning?
What Makes Storytelling So Effective for Learning?Branding, Storytelling, Marketing, digitalmarketing, salestransformation, saleseffectivenesshttps://www.harvardbusiness.org/what-makes-storytelling-so-effective-for-learning/
Storytelling in Marketing: The Importance of Brand Narrative
Storytelling in Marketing: The Importance of Brand Narrative https://online.uwa.edu/news/brand-narrative-storytelling/ Branding, Storytelling, Marketing, digitalmarketing, salestransformation, saleseffectiveness
What is brand marketing? There is a lot of confusion around brand. It’s one of those words widely used but not widely understood.
What is brand marketing? There is a lot of confusion around brand. It’s one of those words widely used but not widely understood. Is it just a logo, a color palette and a trendy sans serif font? Or is it bringing clarity to your offering and perception in the market? Just what is brand marketing? […]
The Rise of Storytelling in Marketing – as told by LinkedIn data – The story of a year that put storytelling on the marketing map
The Rise of Storytelling in Marketing – as told by LinkedIn data – The story of a year that put storytelling on the marketing map Branding, Storytelling, Marketing, digitalmarketing, salestransformation, saleseffectivenesshttps://business.linkedin.com/en-uk/marketing-solutions/blog/posts/content-marketing/2017/The-Rise-of-Storytelling-in-Marketing-as-told-by-LinkedIn-data
How to Do Brand Storytelling in 3 Successful Ways
How to Do Brand Storytelling in 3 Successful Ways -Data-driven brand storytelling -Audience-centered brand storytelling Branding, Storytelling, Marketing, digitalmarketing, salestransformation, saleseffectivenesshttps://contentmarketinginstitute.com/2019/12/brand-storytelling-examples/