The KAVI Company
Digital Media Agency | Digital Design Thinking | Digital Project Management | Digital Development
Digital Media Agency | Digital Design Thinking | Digital Project Management | Digital Development
KAVI Digital Report July 2016
The KAVI Company Digital Report July 2016 Editors’ Report: News Intelligence Alerts Reports A New Way for Entrepreneurs to Think About IT Source: https://hbr.org/2016/06/a-new-way-for-entrepreneurs-to-think-about-it MOST INNOVATIVE COMPANIES THE TOP 50 COMPANIES IN ENTERTAINMENT, MEDIA, SPORTS, TECHNOLOGY, AND MORE Source: https://www.fastcompany.com/most-innovative-companies Forrester report says content from agnostic industry experts best way to reach B2B buyers Source: […]
The B2B vs. B2C Marketing Stereotypes That Are Stifling Our Creativity
The B2B vs. B2C Marketing Stereotypes That Are Stifling Our Creativity There is an unofficial line in the sand between B2B and B2C marketers. On the surface, B2B marketing seems much more serious — and far less frivolous — than its consumer-oriented marketing cousin. B2C marketing, by contrast, is stereotypically creative-driven: glossy print ads, lifestyle-oriented […]