How Industrial Marketing Influences Buyers
Industrial marketing precedes industrial sales. That is the reality today.
Today’s industrial buyers have flipped that sales and marketing paradigm upside down. Even though the industrial buy cycle has not changed, buyers go through their buying journey very differently now. They prefer to operate in a self-serve and self-select mode by using a variety of digital sources of information.
Read full report at Customer Think
http://customerthink.com/how-industrial-marketing-influences-buyers/