The KAVI Company
Digital Media Agency | Digital Design Thinking | Digital Project Management | Digital Development
Digital Media Agency | Digital Design Thinking | Digital Project Management | Digital Development
How to Prove Your Content Is Driving Revenue
How to Prove Your Content Is Driving Revenue “Will this drive revenue?” This is the classic question, asked by anyone responsible for determining the value of business programs and assessing budget. But when it comes to content, the right answers still elude many marketers. For marketers pursuing more budget and resources, it’s critically important to know […]
How Industrial Marketing Influences Buyers
How Industrial Marketing Influences Buyers Industrial marketing precedes industrial sales. That is the reality today. Today’s industrial buyers have flipped that sales and marketing paradigm upside down. Even though the industrial buy cycle has not changed, buyers go through their buying journey very differently now. They prefer to operate in a self-serve and self-select mode […]
Industrial Content Marketing’s Role in Sales
Industrial Content Marketing’s Role in Sales Here’s a reality check—only 18% of those manufacturing marketers reported that their content marketing was effective in accomplishing their overall marketing objectives. That, by the way is lower than the 26% in 2015 and 30% in 2014. So the effectiveness has been trending down over the past three years. […]
Why Manufacturers Need a Multichannel Industrial Marketing Strategy
Why Manufacturers Need a Multichannel Industrial Marketing Strategy Multichannel industrial marketing strategy doesn’t get that much attention or buzz. It should, because it is a closer reflection of how manufacturing and engineering companies are marketing these days. It’s a fact that in 2016, manufacturers and industrial companies are spending more of their marketing dollars on […]
Which Departments Wield the Most Influence Over Purchase Decisions in Your B2B Industry
Which Departments Wield the Most Influence Over Purchase Decisions in Your B2B Industry To reach the B2B buying committee, marketers and salespeople must spread their message across the organization. This research shows which internal departments (HR, IT, finance) wield the most influence over purchase decisions in 22 vertical industries See full report here at LinkedIn […]
The B2B vs. B2C Marketing Stereotypes That Are Stifling Our Creativity
The B2B vs. B2C Marketing Stereotypes That Are Stifling Our Creativity There is an unofficial line in the sand between B2B and B2C marketers. On the surface, B2B marketing seems much more serious — and far less frivolous — than its consumer-oriented marketing cousin. B2C marketing, by contrast, is stereotypically creative-driven: glossy print ads, lifestyle-oriented […]