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KAVI Digital Report July 2016

The KAVI Company Digital Report July 2016 Editors’ Report: News Intelligence Alerts Reports A New Way for Entrepreneurs to Think About IT Source: https://hbr.org/2016/06/a-new-way-for-entrepreneurs-to-think-about-it MOST INNOVATIVE COMPANIES THE TOP 50 COMPANIES IN ENTERTAINMENT, MEDIA, SPORTS, TECHNOLOGY, AND MORE Source: https://www.fastcompany.com/most-innovative-companies Forrester report says content from agnostic industry experts best way to reach B2B buyers Source: […]

3 Reasons You’ll Never Measure Marketing ROI Return on Investment Correctly

Percolate: 3 Reasons You’ll Never Measure Marketing ROI Correctly (and That’s Perfectly Ok) 3 Reasons You’ll Never Measure Marketing ROI Correctly (and That’s Perfectly Ok)

Artificial intelligence is changing SEO faster than you think

Artificial intelligence is changing SEO faster than you think There are generally three different classifications of artificial intelligence: Artificial Narrow Intelligence (ANI): This is like AI for one particular thing (e.g. beating the world champion in chess). Artificial General Intelligence (AGI): This is when the AI can perform all things. Once an AI can perform […]

Social Media Engagement, Content Marketing Prove Key in Canada – Marketers found website development to be crucial to success, as well

Social Media Engagement, Content Marketing Prove Key in Canada – Marketers found website development to be crucial to success, as well Over 80% of marketers in Canada said they conducted social media engagement activities in February 2016, making social engagement the No. 1 digital marketing activity conducted. Research by Ignite Digital reveals that another 80% […]

Industrial Content Marketing Boosts Sales for Distributors

Industrial Content Marketing Boosts Sales for Distributors Industrial content marketing for effective differentiation A big challenge for many distributors is creating true differentiation. Visit any distributor’s site and if you cover up their name and/or the logo, you’ll be hard-pressed to tell the difference between various distributors in a given industry. It is virtually impossible […]

PR 20/20: Marketers: 101 Ways to Add Value and The Marketing Growth Hackathon: Spend Less Time Planning, More Time Doing

Marketers: 101 Ways to Add Value “Create more value than you capture.” Tim O’Reilly’s quote is one to live by for anyone in the service industry, on a team, or interested in being an overall good human. See PR 20/20 Report here www.pr2020.com/blog/marketers-101-ways-to-add-value The Marketing Growth Hackathon: Spend Less Time Planning, More Time Doing “High […]