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KAVI Digital Report January 2017

The KAVI Company Digital Report January 2017 KAVI Digital Report January 2017 Editors’ Report: News Intelligence Alerts Reports Forrester B-to-B Marketing Predictions: Customer Focus to Sharpen Source: http://adage.com/article/btob/b2b-study/306594/ Commoditization in chemicals: Time for a marketing and sales response Source: http://www.mckinsey.com/industries/chemicals/our-insights/commoditization-in-chemicals-time-for-a-marketing-and-sales-response Why hurdles still exist despite the rise in B2B digital sales Source: http://www.marketingdive.com/news/why-hurdles-still-exist-despite-the-rise-in-b2b-digital-sales/417592/ How B2B […]

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KAVI Digital Report December 2016

The KAVI Company Digital Report December 2016 KAVI Digital Report December 2016 Editors’ Report: News Intelligence Alerts Reports B2B Social Media Strategy: How Best-in-Class Brands Do It Source: https://trackmaven.com/blog/b2b-social-media-strategy/ Using rapid process digitization to transform the customer experience Source: http://www.mckinsey.com/business-functions/operations/our-insights/using-rapid-process-digitization-to-transform-the-customer-experience Key to B2B Success: Marketing Automation Source: https://www.broadsuite.com/key-to-b2b-success-marketing-automation/ Data-Driven Content Strategy Meets Content Marketing Source: […]

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KAVI Digital Report November 2016

The KAVI Company Digital Report November 2016 Editors’ Report: News Intelligence Alerts Reports 8 Innovative B2B Ecommerce Sites Source: http://www.practicalecommerce.com/8-Innovative-B2B-Ecommerce-Sites What I learned after spending two days with futurists and positive psychologists Source: http://boingboing.net/2016/05/27/what-i-learned-after-spending.html What Can Futurists Teach Us about Imagination? Insights about imagination from a discussion with futurists. Source: https://blogs.scientificamerican.com/beautiful-minds/what-can-futurists-teach-us-about-imagination/ Using behavioral science to […]

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KAVI Digital Report October 2016

The KAVI Company Digital Report October 2016 Editors’ Report: News Intelligence Alerts Reports Automation Will Make Us Rethink What a “Job” Really Is Source: https://hbr.org/2016/10/automation-will-make-us-rethink-what-a-job-really-is How Marketing Changes When Shopping Is Automated Source: https://hbr.org/2016/10/how-marketing-changes-when-shopping-is-automated Content marketing has an identity crisis Source: http://www.campaignlive.co.uk/article/content-marketing-identity-crisis/1412256#eYoQ5vxvzBGm5liO.02 The Top 10 Trends Driving Marketing In 2017 Source: https://www.forbes.com/sites/danielnewman/2016/10/18/the-top-10-trends-driving-marketing-in-2017/ Do You Know […]

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KAVI Digital Report September 2016

The KAVI Company Digital Report September 2016 Editors’ Report: News Intelligence Alerts Reports Barbells vs. Treadmills: A Fresh Take on Content Strategy Source: https://medium.com/startup-grind/barbells-vs-treadmills-a-fresh-take-on-content-strategy-aef8bbd19578 How to Use Content Marketing to Build Your Digital Brand Source: http://digitalbrandinginstitute.com/use-content-marketing-build-your-digital-brand/ What is a Content Marketing Strategy (And Why Do I Need One?) Source: http://www.toprankblog.com/2016/03/what-is-a-content-marketing-strategy/ The Future is More Content: […]

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KAVI Digital Report August 2016

The KAVI Company Digital Report August 2016 Editors’ Report: News Intelligence Alerts Reports Global marketing spend is set to exceed $1tn (£756bn) in 2017, Group M predicts Source: http://www.campaignlive.co.uk/article/global-marketing-spend-set-exceed-1tn-2017-says-group-m/1404223#Hw0h072H7JdZ5YVm.99 The New York Times is trying to narrow the distance between reporters and analytics data It’s building on its in-house analytics dashboard, Stela, with the goal […]

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