The KAVI Company
Digital Media Agency | Digital Design Thinking | Digital Project Management | Digital Development
Digital Media Agency | Digital Design Thinking | Digital Project Management | Digital Development
What You Need to Know about the Newest Frontier of Brand Storytelling
What You Need to Know about the Newest Frontier of Brand StorytellingBranding, Storytelling, Marketing, digitalmarketing, salestransformation, saleseffectivenesshttps://insight.kellogg.northwestern.edu/article/newest-frontier-transmedia-storytelling
Should we be selling ‘solutions’ or outcomes? – Outcome Centric B2B Selling
Should we be selling ‘solutions’ or outcomes? – Outcome Centric B2B Selling -all sales methodologies regard a sale as complete once an order has been booked. But if we look at the exercise from the customer’s perspective, it should be obvious that their search for a solution (whether you call it a “buying journey” or […]
How B2B Companies Can Up Their Customer Experience Game: Most companies focus on their own sales targets. They should be focusing on their clients’.
How B2B Companies Can Up Their Customer Experience Game – Most companies focus on their own sales targets. They should be focusing on their clients’. CustomerExperience, Branding, Storytelling, Marketing, digitalmarketing, salestransformation, b2b -Delivering a distinctive customer experience starts with a focus on customer needs and wants, as well as an anticipation of problems customers may […]
Is Thought Leadership Everything It’s Cracked Up to Be?
Is Thought Leadership Everything It’s Cracked Up to Be? ThoughtLeadership -thought leadership and content marketing -alignment of thought leadership with content marketing strategy -creates a culture of learning Summary: Thought Leadership -thought leadership as a framework for content marketing -alignment of thought leadership with content marketing strategy -create a culture of learninghttps://www.forbes.com/sites/johnhall/2019/11/03/is-thought-leadership-everything-its-cracked-up-to-be/
What Successful Brands Do Differently with Their Content?
What Successful Brands Do Differently with Their Content? https://www.forbes.com/sites/johnhall/2018/08/05/what-successful-brands-do-differently-with-their-content/ brandmarketing, BrandStorytelling, contentmarketing
3 Reasons Why Brand Storytelling Is the Future of Marketing
3 Reasons Why Brand Storytelling Is the Future of Marketing http:// https://www.forbes.com/sites/celinnedacosta/2019/01/31/3-reasons-why-brand-storytelling-is-the-future-of-marketing/#55a4a6e155ff Branding, Storytelling, Marketing, digitalmarketing